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Conceptualizing and Implementing Projects

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PRA works with each client, its programs and other partners to conceptualize projects and then to explore the feasibility of each project or program options. We collaborate to gain an understanding of the organization or agency that is planning the project or program and the population that will be served. We draw from our expertise in program planning and study design to guide the grantee or agency management through a feasibility study that is appropriate for the organization and program being explored.

Conceptualization of a program may require a needs assessment, followed by a feasibility study of the proposed solution. A needs assessment is the process of obtaining and analyzing information to determine the current status and service needs of a defined population and/or geographic area.  Needs assessments can be useful for:

  • Obtaining information about current conditions in a defined population, including problems or service needs and the resources and approaches being used to address them.
  • Determining met and unmet service needs among specific target populations and for the overall service area or community.

A feasibility study is conducted to explore the potential of one or more plans being considered. Feasibility studies help to prevent the implementation of a project or program that will not be successful by exploring the internal and external resources of an organization, the characteristics of the population to be served, the health condition to be addressed, and other situational factors. If any of these conditions is found to be inconsistent with the project or program plan, the plans must be modified or a new approach must be selected.  A feasibility study also looks at a project or program option in the context of the organization in which it will be implemented. This contextual analysis ensures that an organization undertakes programs that are consistent with its vision, mission, goals, and objectives. A feasibility study can be implemented early in the planning process to compare the plausibility of several project or program options, or late in the process to confirm that the project or program option selected is suitable.